STEP 01
Choose a feed reader
Use an RSS reader you already trust. RSS readers are optional; you can always visit our Insights page without signing in.
TraceHeron / follow our research
Follow our research.
No code required.
TraceHeron publishes free, source-linked research guides for independent online retailers. Read them here whenever you like, or follow our RSS feed using a feed-reader app.
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RSS subscriptions / how it works
Want updates in an RSS reader?
An RSS feed is a special link that apps use to discover new articles. Here's how to follow TraceHeron:
STEP 02
Copy our feed address
Copy the address below, then add it as a new subscription in your reader. On mobile, long-press the link text to copy.
STEP 03
Read new posts
Your reader will check the feed for newly published guides. How often it checks depends on the reader, not TraceHeron.
RSS feed address:
https://traceheron.com/feed.xml
If you open the feed link directly in a browser, it may display a simplified article list or technical XML, depending on your browser. That's normal—RSS apps use that address automatically.
The easy option
Prefer a normal webpage?
You don't need RSS at all to read our work. Our Insights page is designed for regular browsers, including Android and iPhone.